Are these Social Media Mistakes Holding Your Church Back?

Hey, it's Zach.

Social media has incredible potential to amplify your church’s mission, but it can also become a missed opportunity if not used intentionally.

Let’s look at three common mistakes churches make on social media—and how to turn them into wins:

Over-Promoting Events

When every post is an announcement or invitation, followers might disengage. Instead, think of your social media as a ministry tool, not just a bulletin board.

Solution: Follow the “Rule of Thirds.” Share content that inspires (scripture, testimonies), informs (event details), and engages (questions or discussions).

Inconsistent Posting

An active presence builds trust and connection. Sporadic posting, on the other hand, makes it easy for your audience to forget you.

Solution: Create a simple posting schedule. Aim for 3-4 posts per week, and use tools like Canva and Meta’s Creator Studio to plan ahead.

Forgetting to Engage

Social media isn’t just for broadcasting—it’s for building relationships. Ignoring comments and messages can make your church feel unapproachable.

Solution: Dedicate time each week to respond thoughtfully to questions, comments, and even prayer requests.

Take Action This Week

Spend 15 minutes reviewing your last few posts. Are you balancing inspiration, information, and engagement? Use this as a guide to adjust and strengthen your strategy.

Your church’s social media can be more than just a platform—it can be a digital mission field.

Thank you, as always, for your time and trust!