Is Your Church Ready for First-Time Guests Online?
3 months ago • 1 min readHospitality starts before the first handshake. Most people will visit your church online long before they ever walk through your doors. They’re scanning your website, your social media, and even your Google listing to decide if they feel welcome, understood, and safe enough to show up in person. That’s why I put together the Digital Hospitality Checklist—a free, practical resource created specifically with churches like yours in mind. Here’s a quick preview of what’s inside: Have you claimed...
READ POSTThree EASY Grants Your Church Might Not Know About
3 months ago • 1 min readA lot of churches don’t realize that some of the best digital tools out there are already available to them, completely free, through nonprofit grants. These aren’t just trial versions or discounts. They’re full access to platforms that can help you communicate clearly, stay organized, and reach more people in your community. Here are three grants that we often recommend: Canva for Nonprofits — Free access to Canva Pro. It’s great for creating sermon graphics, event invites, and social media...
READ POSTWhat Visitors Notice (and Members Miss) About Your Website
3 months ago • 1 min readIt’s easy for a church website to become like the bulletin board in the fellowship hall: well-intentioned, occasionally updated, and mostly overlooked by those who know their way around. But to a visitor? It speaks volumes. In our work with churches across New England, we’ve seen a recurring pattern: long-time members naturally become blind to the website’s blind spots. They already know service times, staff names, and how to get to the building. But a first-time guest, often exploring your...
READ POSTTransform Your Church Website with These Simple Page Formulas
6 months ago • 1 min readYour online audience is out there, but are you even aware of them? Hey there! I've been thinking about church websites...obviously! I can't seem to understand why people put so little emphasis on them. Your church website is often the first place people go to learn about your ministry. But if your pages aren’t clear, engaging, and easy to navigate, visitors might not stick around long enough to get connected. Here's a quick formula to help you optimize each page on your site so your visitors...
READ POSTThe Key to Engaging New Visitors? A Great Follow-Up Email
6 months ago • 1 min readThe Key to Engaging New Visitors? A Great Follow-Up Email A first-time visitor walked through your doors, filled out a connection card… now what? The way you follow up can make the difference between a one-time visit and someone who becomes part of your church family. A great follow-up email should feel personal, timely, and inviting—not like a generic mass message. Here’s how to craft one that makes an impact: 1. Send It Within 24–48 Hours The sooner, the better! Reaching out quickly shows...
READ POSTAre these Social Media Mistakes Holding Your Church Back?
7 months ago • 1 min readAre these Social Media Mistakes Holding Your Church Back? Hey, it's Zach. Social media has incredible potential to amplify your church’s mission, but it can also become a missed opportunity if not used intentionally. Let’s look at three common mistakes churches make on social media—and how to turn them into wins: Over-Promoting Events When every post is an announcement or invitation, followers might disengage. Instead, think of your social media as a ministry tool, not just a bulletin board....
READ POSTPerfect Your Live Stream with Better Camera Angles
7 months ago • 1 min readPerfect Your Live Stream with Better Camera Angles Your live stream is an extension of your ministry, reaching people far beyond your physical space. But if the camera angles are off, it can distract from the message and limit engagement. Here’s how to optimize your camera setup for a professional, impactful live stream: Find the Right Main Angle Your primary camera should capture the speaker head-on, at eye level. This creates a personal connection with your viewers. Pro Tip: Position the...
READ POSTIntroducing: The Evergreen
7 months ago • 1 min readIntroducing The Evergreen We’re excited to announce the launch of The Evergreen, a newsletter designed to equip churches, ministries, and nonprofits with the tools and insights needed to thrive in today’s digital and social landscape. What is The Evergreen? The Evergreen is a curated resource for leaders who want to grow their impact, adapt to change, and serve their communities with excellence. Much like the evergreen tree, which remains strong and vibrant year-round, this newsletter aims to...
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