A first-time visitor walked through your doors, filled out a connection card… now what?
The way you follow up can make the difference between a one-time visit and someone who becomes part of your church family. A great follow-up email should feel personal, timely, and inviting—not like a generic mass message. Here’s how to craft one that makes an impact:
1. Send It Within 24–48 Hours
The sooner, the better! Reaching out quickly shows that you genuinely care about their experience.
2. Make It Personal
Use their name and reference something specific about their visit if possible. A little personalization goes a long way!
3. Keep It Warm and Simple
Your first email shouldn’t overwhelm with too much info. Instead, focus on gratitude, next steps, and an invitation to connect.
Here’s a simple script you can customize:
Subject: Thanks for Visiting, [First Name]!
Hi [First Name],
I just wanted to say thank you for joining us at [Church Name] this past Sunday! We loved having you with us, and I hope you felt welcomed.
If you have any questions about our church or want to get plugged in, I’d love to help. You can reply to this email anytime!
Also, if you’re looking for a next step, we’d love to see you again this Sunday or at [upcoming event/small group/etc.].
Hope to see you soon!
[Your Name]
[Your Role]
[Church Name]
4. Add a Personal Touch
If possible, have your pastor or a leader sign the email personally rather than using a generic church inbox. This makes it feel more relational.
5. Offer a Clear Next Step
Give them one simple action they can take, whether it’s visiting again, joining a small group, or replying with any questions.
Want More Help?
I’ve put together a few customizable follow-up email templates to make this even easier. Grab them here:
[Download Follow-Up Email Templates]
Small steps like these can turn a visitor into a committed member. Let’s make every follow-up count!
Blessings,
Zach Green
